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Each article defines one value Beacon publishes: what it means, how it is calculated, which systems it is built from, how fresh it is, what moves it, and what it is commonly mistaken for.

Lifecycle stage

Which of eight post-sale stages an account is in, and the condition that moves it to the next.

Segment

Which commercial group an account belongs to, and the six dimensions that place it there.

Churn risk

A 0-100 measure of retention risk, its five inputs, and the thresholds that flag an account.

Net revenue retention

Recurring revenue kept and grown from existing customers over a period, excluding new business.

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Not yet published

Definitions for other values appear here as each value ships.