On an account
Lifecycle stage
Which of eight post-sale stages an account is in, and the condition that moves it to the next.
Segment
Which commercial group an account belongs to, and the six dimensions that place it there.
Health score
A 0-100 measure of how strongly an account is progressing, against the pace typical for its segment.
Churn risk
A 0-100 measure of retention risk, its five inputs, and the thresholds that flag an account.
Expansion readiness
A 0-100 measure of how ready an account is to expand, and the churn gate that suppresses it.
Usage pattern
The shape adoption has taken over six months, classified into one of eight named patterns.
Cost to serve
What an account costs to serve as a share of its recurring revenue, and how to read it against its segment.
Fit score
A 0-100 modelled measure of how closely an account matches the customers you do best with.
Customer value
A 0-100 modelled measure of what an account is worth to you ahead, across four dimensions.
Renewal date
When a subscription next renews, read from your billing system and never estimated.
Net revenue retention
Recurring revenue kept and grown from existing customers over a period, excluding new business.
Data confidence and suppression
How sound the data behind an account is, from 0 to 100, what happens below each threshold, and how a withheld figure is marked so it does not read as a missing one. One article covers both values.
On a deal
Deal stage
Which of six pipeline stages a deal has reached, plus the two states a deal ends in.
Deal health
A 0-100 measure of the relationship behind a deal — whether it becomes a good customer if it closes.
Deal probability
A 0-100 likelihood that a deal closes won, and the confidence score published beside it.
Days in stage
How long a deal has sat where it is, against how long deals like it normally take.
Deal velocity percentile
Where a deal’s pace ranks against comparable deals. The one value where lower is better.
Contract term
How long a contract runs, and the three states it passes through from assumption to confirmed.
Price realization
How much of the price you set is actually being captured, and the two thresholds that flag leakage.
On a segment
Segment health score
A 0-100 measure of how one segment is doing as a commercial group, across six weighted dimensions.
Segment health tier
Which of five bands the health score falls in, and why it is still about the group when shown on an account.
Segment account count
How many accounts a segment holds — the denominator every other segment figure is read against.
Segment recurring revenue
The recurring revenue held by one segment, and why it is available to read but not written onto CRM records.
Segment economic verdict
The standing quarterly decision about a segment — invest, maintain, optimise or deprioritise. The one segment value Beacon records rather than works out.
On a cohort
Cohort type
Which kind of group a cohort is, what opened it, and why the set of types is fixed.
Cohort dimension
Which of seven dimensions a cohort is cut on — the axis rather than the point on it.
Cohort net revenue retention
How much recurring revenue one vintage holds as it ages, after expansion, contraction and churn.
Cohort gross revenue retention
The same curve without expansion, which cannot rise above 1.0. The gap between the two is what expansion contributed.
Cohort acquisition cost
What it cost to acquire one customer in a cohort, stated per customer rather than as the cohort’s total.
Cohort lifetime value
What one customer in a cohort is worth over the window it is struck at, and why no ratio is published here.
On your company, by period
Recurring revenue
Your company’s recurring revenue in a period, as an exact figure — and why it is banded on an account.
Annual recurring revenue
The same figure stated annually. Always twelve times the monthly one, never a separate calculation.
New recurring revenue
Revenue that started in the period from customers with no prior history.
Expansion recurring revenue
The increase from customers you already had. Only the increase, not the new total.
Contraction recurring revenue
Revenue lost from customers who reduced but did not leave.
Churned recurring revenue
Revenue lost from customers who went to zero — published as what they were paying before they left.
Reactivated recurring revenue
Revenue from customers who had churned and came back, kept apart from new business on purpose.
Gross revenue retention
Revenue kept from the customers you held, before expansion. It cannot rise above 1.0.
Logo churn
The share of customers who left — a count rather than an amount, read beside the revenue figure.
Contribution margin
What revenue contributed after the costs of serving it, consolidated from four sources.
Margin contribution index
How well margin is holding up across the business, on a 0-100 scale read against your growth posture.
Margin contribution band
Which of four ranges the index falls in, and why the boundaries are Beacon’s rather than yours.
On every value
Two timestamps travel with everything Beacon publishes, and they answer different questions.as_of is the moment the value describes. computed_at is when Beacon last worked it out. For a date read straight from one system they sit close together; for a value composed from several, they do not — and the gap between them is the honest answer to “how current is this?” How current a number is sets out both in full.