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A module is one piece of intelligence in Beacon. Each one answers one question about your business — Can I trust this number? Which groups of customers behave differently? Who might leave, and why? — from the tools you have connected. Beacon has 102 modules, grouped into ten families. Every module works the same way:
  • It switches on by itself when the tools it needs are connected. You do not install modules one by one.
  • It reads your tools and never changes your records.
  • It always says how complete it is. When a tool is missing, a module shows less. It never fills the gap with a guess.
  • Its numbers come from fixed, written rules, so the same data always gives the same answer. Beacon’s AI explains and suggests; it does not make up figures.
Which modules are running for your company depends on which tools you have connected. The Modules page in The Brain shows each module’s live state for you — live, running with gaps, not measured yet, or coming — what it still needs, and when it last ran. This page describes what exists. That page shows what is running for you.

How the families fit together

The Shared foundation comes first, because every other module reads it: your joined-up customer records, their segments, the quality of the data, and the signals in it. The next three families follow your customers’ journey — Marketing finds them, Sales wins them, Customer keeps and grows them. Finance turns all of that into company figures. Lifecycles, Work orchestration and Workforce & capacity cover the work and the people behind your revenue. Capital and Investor network cover raising money and sharing with the people who back you. We are building the families in this order: the Shared foundation first, then Sales, Customer, Marketing and Lifecycles. Finance comes after those. In the tables below, Available means the module’s page is live in Beacon today. Coming means it is not built yet; it switches on by itself when it is ready. Where a module is available but part of it is not calculated yet, the table says which part.

Shared foundation — 8 modules

The base every other module reads: your customer records, how they are matched across your tools, their signals, segments, data quality and fit.

Sales — 10 modules

Deals and pipeline: how healthy each deal is, how fast it moves, how likely it is to close, and the sales forecast. There is also an optional Pilots module, for companies that run paid pilots. It switches on only if you do.

Customer — 8 modules

After the sale: churn risk, expansion, customer value, cost to serve, product usage, and the forecast from the customers you already have.

Marketing — 10 modules

Buying intent, demand quality, campaigns, channels and acquisition cost.

Finance — 14 modules

The company revenue forecast, cash flow, margin, budgets and runway. The Finance section describes what Beacon builds from your accounting, billing and bank systems in more depth.

Lifecycles — 6 modules

The full journey from first touch to renewal, and what each step costs. The Lifecycles section explains how a customer moves through Beacon.

Work orchestration — 11 modules

The work each stage needs, who or what does it, and where it gets stuck.

Workforce & capacity — 11 modules

Headcount, people cost and the capacity behind your revenue plan.

Capital — 13 modules

Fundraising: readiness, valuation, cap table and investor matching.

Investor network — 11 modules

Sharing with investors, board members and lenders, and matching with the right ones.

Pages for each module

Each module is getting its own page in this section, one at a time, starting with the Shared foundation. Where a module has a page, its name in the tables above links to it.

Connect your tools

What each connection unlocks, and which modules switch on with it.

How a figure is made

How a number gets from your tools to the screen.

How confident a number is

How Beacon says how much of a figure it can see, and how sure it is.

Finance

What Beacon builds from your accounting, billing and bank systems.

Lifecycles

How a customer moves through Beacon, from first deal to renewal.

Boundaries

What Beacon reads, what it never changes, and what it does not decide.